About Content Credentials & Content Authenticity Initiative
Adobe co-founded the Content Authenticity Initiative (CAI) in 2019 to help combat the threat of misinformation and ensure proper attribution for creators. Today the CAI is a coalition of nearly 2,000 members, including AFP, the Associated Press, the BBC, Getty Images, Leica Camera, Microsoft, Reuters, The Wall Street Journal and more, all working together to add a verifiable layer of transparency and trust to content online – via secure metadata called Content Credentials. Between the tremendous momentum in attracting new members and the growing adoption of Content Credentials by leaders spanning multiple industries, the CAI is ensuring that technological innovations are built on ethical foundations.
Please visit the Content Authenticity Blog: https://contentauthenticity.org/blog/leica-launches-worlds-first-camera-with-content-credentials