Hasselblad History

X SYSTEM

The highly compact X System enables portable medium format photography, combining uncompromising image quality, precision mechanics, and ergonomic design. The launch of the X System began with the world's first digital compact mirrorless medium format camera in 2016. 

The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design.
The X2D 100C combines groundbreaking engineering with a craftsman’s touch.