Ulrich Bez - Making Aston Martin

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Ulrich Bez, Making Aston Martin

Dr. Ulrich Bez

A must-buy for all Aston Martin owners and car enthusiasts 

The history of traditional brand Aston Martin and the man behind it—available as a trade edition as well as a Collector’s Edition in a finely crafted clamshell box (35.8 x 44.7 cm) with a hand-signed and numbered print (c. 43 x 34 cm).

Limited Edition of 77 copies.  

During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate “how I did it,” this is a unique, lavishly illustrated blend of business case and personal memoir.

The plot zooms along like a thriller—no business platitudes and all the insider details. We’re with Dr. Bez as he sleeplessly awaits Bill Ford’s verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile—and his plans for Aston Martin.