In this book you can find everything about the legend of the BMW brand in eight exciting chapters, ranging from bicycles to motorcycles, from the classic cars to aviation. A large part of the illustrated book with over 400 photos is of course dedicated to the design and engineering of the popular car models. The reader will not only be able to view the classics, but also the highly innovative modern models and concept studies. A chapter is also dedicated to the research and development of future mobility concepts, and a further one of the company's branding, communication design, from merchandising, events and accessories to the new BMW Museum in Munich.
